New akathisia awareness ads sponsored by MISSD have arrived in subway stations across Manhattan, Brooklyn, Queens and the Bronx. The ads were strategically chosen to run in December to reach residents and international travelers during the peak tourism season.

MISSD hopes “people who may be suffering from akathisia, or have a relative or friend showing akathisia symptoms, will see the ads and specifically mention the possibility of akathisia upon hospital admission, ” said MISSD founder, Wendy Dolin

Read more about MISSD’s NYC ad campaign here.